Entrepreneurship
"Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a l...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill/Irwin
2008
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| Edition: | Seventh edition, McGraw-Hill international edition |
| Subjects: | |
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Table of Contents:
- pt.1. The Entrepreneurial Perspective
- The nature and importance oif entrepreneurship
- The entrepreneurial mind-set
- Entrepreneurial intentions and corporate entrepreneurship
- International entrepreneurship opportunities
- pt.2. Creating and Starting the Venture
- Creativity, the business idea, and opportunity analysis
- Intellectual property and other legal issues for the entrepreneur
- The business plan: creating and starting the venture
- The marketing plan
- The organizational plan
- The financial plan
- pt.3. Financing the New Venture
- Source of capital
- Informal risk capital, venture capital, and going public
- pt.4. Managing, Growing, and Ending the New Venture
- Entreprenuerial strategy: generating and exploiting new entries
- Strategies for growth and managing the implications of growth
- Going global
- Accessing resources for growth from external sources
- Ending the venture