Contemporary marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Mason, OH
Thomson South-Western
2007
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| Edition: | 13th ed. |
| Subjects: | |
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| Item Description: | Includes bibliographical references and index |
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| Physical Description: | liv, 664p. (64p. various pagings) col.ill. 29cm |
| ISBN: | 0324536380 (student ed.) 9780324536386 (student ed.) |