Services marketing An Asia-Pacific and Australia perspective
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
New South Wales
Pearson/Prentice Hall
2004
|
| Edition: | 3rd ed. |
| Subjects: | |
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| 090 | 0 | 0 | |a HD9989.A82 |b L68 2001 |
| 100 | 1 | 0 | |a Lovelock |h Christopher |
| 245 | 1 | 0 | |a Services marketing |b An Asia-Pacific and Australia perspective |c Christopher Lovelock,Paul Patterson and Rhett Walker |
| 250 | 0 | 0 | |a 3rd ed. |
| 260 | 0 | 0 | |a New South Wales |b Pearson/Prentice Hall |c 2004 |
| 300 | |a xii,579p. |b ill. |c 25cm | ||
| 500 | 0 | 0 | |a Includes index |
| 650 | 0 | 0 | |a Service industries |x Marketing |z Australia |
| 650 | 0 | 0 | |a Service industries |x Marketing |z New Zealand |
| 650 | 0 | 0 | |a Service industries |x Marketing |z Pacific Area |
| 700 | 1 | 1 | |a Patterson |h Paul G. |
| 700 | 1 | 1 | |a Walker |h Rhett H. |
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