Small business management an entrepreneurial emphasis
This book is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small...
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, OH
Thomson/South-Western
c2006
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| Edition: | 13th ed. |
| Subjects: | |
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| Call Number : | HD 62.7 .L66 2006 |
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| 020 | |a 9780324226126 | ||
| 020 | |a 0324226128 | ||
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| 040 | |a UPNM | ||
| 090 | |a HD 62.7 |b .L66 2006 | ||
| 245 | 0 | 0 | |a Small business management |b an entrepreneurial emphasis |c Justin G. Longenecker ... [et al.] |
| 250 | |a 13th ed. | ||
| 260 | |a Mason, OH |b Thomson/South-Western |c c2006 | ||
| 300 | |a xx, 636 p. |b col. ill., col. map |c 29 cm |e 1 CD-ROM | ||
| 500 | |a Book is accompanied by 1 CD ROM bearing the same call number and available at circulation counter | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a The entrepreneurial life -- Entrepreneurial integrity: a gateway to small business opportunity -- Getting started -- Franchises and buyouts -- The family business -- The business plan: visualizing the dream -- The marketing plan -- The human resource plan: managers, owners, allies, and directors -- The location plan -- The financial plan, part 1: projecting financial requirements -- The financial plan, part 2: finding sources of funds -- The harvest plan -- Customer relationships: the key ingredient -- Product and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global marketing -- Professional management in the entrepreneurial firm -- Managing human resources -- Managing operations -- Managing risk -- Managing assets -- Evaluating financial performance. | |
| 520 | |a This book is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small business) and continues to provide innovative coverage in each new edition. Increasingly adopted in hybrid courses that combine small business management and entrepreneurship and in standalone entrepreneurship courses, SBM shows aspiring business owners not only how to start a business but how to grow one. | ||
| 650 | 0 | |a Small business |x Management | |
| 700 | 1 | |a Longenecker, Justin G. |q (Justin Gooderl) |d 1917-2005 | |
| 700 | 1 | |a Longenecker, Justin Gooderl |d 1917-2005 |t Small business management | |
| 999 | |a vtls000029784 |c 39981 |d 39981 | ||