Small business management an entrepreneurial emphasis
This book is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small...
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, OH
Thomson/South-Western
c2006
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| Edition: | 13th ed. |
| Subjects: | |
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Table of Contents:
- The entrepreneurial life
- Entrepreneurial integrity: a gateway to small business opportunity
- Getting started
- Franchises and buyouts
- The family business
- The business plan: visualizing the dream
- The marketing plan
- The human resource plan: managers, owners, allies, and directors
- The location plan
- The financial plan, part 1: projecting financial requirements
- The financial plan, part 2: finding sources of funds
- The harvest plan
- Customer relationships: the key ingredient
- Product and supply chain management
- Pricing and credit decisions
- Promotional planning
- Global marketing
- Professional management in the entrepreneurial firm
- Managing human resources
- Managing operations
- Managing risk
- Managing assets
- Evaluating financial performance.