Basic marketing management
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New York
John Wiley & Sons
2000
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| Edition: | 2nd ed |
| Subjects: | |
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| 001 | 39984 | ||
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| 039 | 9 | |y 200910091647 |z VLOAD | |
| 090 | 0 | 0 | |a HF 5415.13 |b D314 2000 |
| 100 | 1 | 0 | |a Dalrymple |h Douglas J. |
| 245 | 1 | 0 | |a Basic marketing management |c Douglas J. Dalrymple, Leonard J. Parsons |
| 250 | 0 | 0 | |a 2nd ed |
| 260 | 0 | 0 | |a New York |b John Wiley & Sons |c 2000 |
| 300 | |a xiii, 341p. |b ill. |c 24cm | ||
| 500 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Marketing |x management |
| 700 | 1 | 1 | |a Parsons |h Leonard J. |
| 999 | |a vtls000029294 |c 39984 |d 39984 | ||