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Data mining for fund raisers how to use simple statistics to find the gold in your donor database-- even if you hate statistics : a starter guide

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Bibliographic Details
Main Author:	Wylie, Peter B.
Corporate Author:	Council for Advancement and Support of Education
Format:	Book
Language:	English
Published:	Washington, D.C. CASE, Council for Advancement and Support of Education c2004.
Subjects:	Philanthropists > Databases > Statistics. Fund raisers (Persons) > Handbooks, manuals, etc. Fund raising > Databases > Statistics. Charities > Marketing.
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