APA (7th ed.) Citation

Adler, R. D., & Hayes, T. J. (2008). University marketing mistakes: 50 pitfalls to avoid. Case.

Chicago Style (17th ed.) Citation

Adler, Roy D., and Thomas J. Hayes. University Marketing Mistakes: 50 Pitfalls to Avoid. Washington, DC: Case, 2008.

MLA (9th ed.) Citation

Adler, Roy D., and Thomas J. Hayes. University Marketing Mistakes: 50 Pitfalls to Avoid. Case, 2008.

Warning: These citations may not always be 100% accurate.