Competing for students, money, and reputation marketing the academy in the 21st century
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Washington, D.C.
Council for Advancement and Support of Education
2002
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| Subjects: | |
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| 003 | MY-KLNDU | ||
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| 008 | 100705s2002 xxu b 001 0 eng d | ||
| 020 | |a 089964371X (pbk.) | ||
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| 040 | |a UPNM | ||
| 090 | |a LB2847 |b .L37 2002 | ||
| 100 | 1 | |a Lauer, Larry D | |
| 245 | 1 | 0 | |a Competing for students, money, and reputation |b marketing the academy in the 21st century |c Larry D. Lauer |
| 246 | 3 | 0 | |a Marketing the academy in the 21st century |
| 260 | |a Washington, D.C. |b Council for Advancement and Support of Education |c 2002 | ||
| 300 | |a x, 224 p. |c 20 cm | ||
| 504 | |a Includes bibliography (p. 212-214) and index | ||
| 592 | |a 7002/10 /b 09/08/2012 |c RM187.64 | ||
| 650 | 0 | |a Education, Higher |x Marketing | |
| 650 | 0 | |a Universities and colleges |x Marketing | |
| 710 | 2 | |a Council for Advancement and Support of Education | |
| 999 | |a vtls000040774 |c 40236 |d 40236 | ||