Managing innovation integrating technological, market, and organizational change
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
John Wiley
c2009
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| Edition: | 4th ed. |
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Table of Contents:
- Innovation : what it is and why it matters
- Innovation as a core business process
- Building the innovative organization
- Developing an innovation strategy
- Sources of innovation
- Innovation networks
- Decision making under uncertainty
- Building the innovation case
- Creating new products and services
- Exploiting new ventures
- Capturing the benefits of innovation
- Capturing learning from innovation