Table of Contents:
- Pt. 1. Getting Started as an Entrepreneur
- Ch. 1. t What Is an Entrepreneur?
- Ch. 2. The Entrepreneurial Process
- Ch. 3. The Art of Innovation - Developing Ideas and Business Opportunities
- Ch. 4. Analyzing the Market, Customers, and Competition
- Ch. 5. Writing the Winning Business Plan
- Ch. 6. Setting Up the Company
- Pt. 2. Money Sources-Finding and Managing Funds
- Ch. 7. Bootstrapping and Financing the Closely Held Company
- Ch. 8. Equity Financing for High Growth
- Ch. 9. Managing the Money
- Pt. 3. Implementation
- Ch. 10. Discovering Value in Intellectual Property: The Competitive Edge
- Ch. 11. Business Models and the Power of Information
- Ch. 12. Managing the Team
- Pt. 4. Communicating and Exiting
- Ch. 13. Communicating the Opportunity
- Ch. 14. Scaling and Exiting the Venture
- Addendum: Three Case Studies Covering the Whole Book