APA (7th ed.) Citation

Solomon, M. R. (2009). The truth about what customers really want. Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Solomon, Michael R. The Truth About What Customers Really Want. Harlow, England: Pearson Prentice Hall, 2009.

MLA (9th ed.) Citation

Solomon, Michael R. The Truth About What Customers Really Want. Pearson Prentice Hall, 2009.

Warning: These citations may not always be 100% accurate.