APA (7th ed.) Citation

Kumar, V., & Aaker, D. A. (2002). Essentials of marketing research (2nd ed.). Wiley.

Chicago Style (17th ed.) Citation

Kumar, V., and David A. Aaker. Essentials of Marketing Research. 2nd ed. New York: Wiley, 2002.

MLA (9th ed.) Citation

Kumar, V., and David A. Aaker. Essentials of Marketing Research. 2nd ed. Wiley, 2002.

Warning: These citations may not always be 100% accurate.