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Essentials of marketing research

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Bibliographic Details
Main Author: Kumar, V., 1957-
Other Authors: Aaker, David A.
Format: Book
Language:English
Published: New York Wiley c2002.
Edition:2nd ed.
Subjects:
Marketing research.
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Description
Physical Description:xix, 553 p. ill. (some col.) 27 cm.
Bibliography:Includes bibliographical references and index.
ISBN:047141235X (pbk. : alk. paper)
9780471412359

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