The business environment challlenges and changes
An introductory text book aimed at students studying business context and organizational and enviroment modules, as part of business studies of management course. Each chapter looks first at environmental characteristics, then how these forces influence organizations.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England ; New York
Financial Times/Prentice Hall
©2000.
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| Edition: | Second edition. |
| Subjects: | |
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Table of Contents:
- pt. 1. The business environment
- The business environment / Ian Brooks
- The competitive environment / Jamie Weatherston
- The international economic environment / Mark Cook
- The technological environment / Stephen Swailes
- The social and demographic environment / Ian Brooks and Jamie Weatherston
- The ecological environment / Alistair Sutton and Jamie Weatherston
- The political and legal environment / Alistair Sutton and Jamie Weatherston
- The public sector environment / Ian Brooks
- Challenges and changes / Ian Brooks and Alistair Sutton
- pt. 2. Case studies
- Growth and dynamism in higher education : the case of the University College Northampton / Diane Hayes
- Unilever / Jamie Weatherston
- South-East Asia : boom to bust / Ian Brooks
- Europe's largest employer : the National Health Service / Ian Brooks
- HP Bulmer Holdings PLC : living with new realities / Graham Spickett-Jones, Jon Reast and Crispin McKelvey
- Environment and competition : the case of Scania / Ian Brooks
- Book retailing : the storm after the calm / Ian Brooks
- Responses to change in the business environment : the case of Rugby League Football.