Mastering automotive challenges

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Bibliographic Details
Other Authors: Gottschalk, Bernd, 1943-, Kalmbach, Ralf
Format: Electronic eBook
Language:English
Published: London ; Philadelphia, PA : Kogan page, 2007.
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An electronic book accessible through the World Wide Web; click for information
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245 0 0 |a Mastering automotive challenges  |h [electronic resource] /  |c [edited by] Bernd Gottschalk and Ralf Kalmbach. 
260 |a London ;  |a Philadelphia, PA :  |b Kogan page,  |c 2007. 
300 |a 1 online resource (vi, 378 p.) :  |b ill., maps 
500 |a Includes index. 
500 |a Description based on print version record. 
505 0 |a The automotive industry sets the course for the global economy / Bernd Gottschalk -- The automotive power play moves into its next round / Ralf Kalmbach -- The globalization challenge : is the automotive industry raising the champions of tomorrow? / Thomas Sedran -- The value chain challenge : networks, the strategy for success / Marcus Berret -- The technology challenge : progress or pitfall? / Silvio Schindler -- The market challenge : who will gain strategic control? / J�urgen Reers -- The sales and after-sales challenge : capturing value along the car lifecycle / Max Blanchet and Jacques Rade -- Partnership as a model for success / Franz Fehrenbach -- Brand differentiation on the basis of platform and module strategies / Bernd Pischetsrieder -- Visteon corporation : transforming from OEM to supplier / Heinz Pfannschmidt -- New impetus for General Motors in Europe / Carl-Peter Forster -- How electronics is changing the automotive industry : from component suppliers to system partners / Peter Bauer -- The next evolutionary step for the automotive industry is just around the corner : factors for sustainable success in the interplay of OEMs and suppliers / Siegfried Wolf -- BlueTec : the path to the world's cleanest diesel / Thomas Weber -- Bharat Forge : emerging players from emerging regions / Babasaheb N Kalyani. 
650 0 |a Automobile industry and trade  |x management. 
650 1 7 |a Auto-industrie.  |2 gtt 
655 7 |a Electronic books.  |2 local 
655 4 |a Electronic books. 
700 1 |a Gottschalk, Bernd,  |d 1943- 
700 1 |a Kalmbach, Ralf. 
776 0 8 |i Print version:  |t Mastering automotive challenges.  |d London ; Philadelphia, PA : Kogan Page, 2007  |w (DLC) 2006030580 
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856 4 0 |3 Ebook Library  |u http://www.public.eblib.com/EBLWeb/patron?target=patron&extendedid=P_294989_0&  |z An electronic book accessible through the World Wide Web; click for information 
856 4 1 |3 Table of contents only  |u http://catdir.loc.gov/catdir/toc/ecip071/2006030580.html 
856 4 2 |3 Publisher description  |u http://catdir.loc.gov/catdir/enhancements/fy0715/2006030580-d.html 
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