The economics of sports broadcasting
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2007.
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| Subjects: | |
| Online Access: | NetLibrary |
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Table of Contents:
- Introduction
- The demand for sports broadcasting
- The structure of supply
- The cost structure of sports broadcasting
- Integration
- Competition between channels : a game theory approach
- The pricing and selling of TV sports rights
- The auctioning of sports rights
- Market intervention in sports broadcasting.