Beyond buzz the next generation of word-of-mouth marketing /
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
AMACOM,
c2007.
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| Subjects: | |
| Online Access: | Connect to full text. NetLibrary http://www.lib.sfu.ca/cgi-bin/validate/books24x7.cgi?bookid=16092 ebrary MyiLibrary |
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| Physical Description: | x, 228 p. : ill. ; 24 cm. Available also in a print ed. |
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| Format: | Mode of access: Internet via World Wide Web. |
| Bibliography: | Includes bibliographical references (p. 213-220) and index. |
| ISBN: | 9780814473832 (hardcover) 0814473830 (hardcover) 9780814429907 (electronic bk.) 0814429904 (electronic bk.) |
| Access: | Access is restricted to subscribing institutions. |