Beyond buzz the next generation of word-of-mouth marketing /
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
AMACOM,
c2007.
|
| Subjects: | |
| Online Access: | Connect to full text. NetLibrary http://www.lib.sfu.ca/cgi-bin/validate/books24x7.cgi?bookid=16092 ebrary MyiLibrary |
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| 082 | 0 | 4 | |a 658.8 |2 22 |
| 100 | 1 | |a Kelly, Lois |d 1955- | |
| 245 | 1 | 0 | |a Beyond buzz |h [electronic resource] : |b the next generation of word-of-mouth marketing / |c Lois Kelly. |
| 260 | |a New York : |b AMACOM, |c c2007. | ||
| 300 | |a x, 228 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references (p. 213-220) and index. | ||
| 505 | 0 | |a Enough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up: seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk: talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a "talk" culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix: Checklists, templates, additional resources. | |
| 506 | |a Access is restricted to subscribing institutions. | ||
| 530 | |a Available also in a print ed. | ||
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Marketing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 776 | 0 | 8 | |i Print version: |a Kelly, Lois, 1955- |t Beyond buzz. |d New York : AMACOM, c2007 |z 9780814473832 |z 0814473830 |w (DLC) 2006036160 |w (OCoLC)74916050 |
| 856 | 4 | 0 | |3 Full text available from Books24x7 BusinessPro Collection |u http://encompass.library.cornell.edu/cgi-bin/checkIP.cgi?access=gateway_standard%26url=http://www.books24x7.com/marc.asp?bookid=16092 |z Connect to full text. |
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| 856 | 4 | 0 | |u http://www.lib.sfu.ca/cgi-bin/validate/books24x7.cgi?bookid=16092 |
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| 856 | 4 | 0 | |3 MyiLibrary |u http://www.myilibrary.com?id=112852 |
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