Beyond buzz the next generation of word-of-mouth marketing /
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
AMACOM,
c2007.
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| Subjects: | |
| Online Access: | Connect to full text. NetLibrary http://www.lib.sfu.ca/cgi-bin/validate/books24x7.cgi?bookid=16092 ebrary MyiLibrary |
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Table of Contents:
- Enough with the marketing blah blah blah- let's talk about something interesting
- Make meaning, not buzz
- Have a fresh point of view (or several)
- Listen up: seven ways to uncover talk-worthy ideas
- Nine themes that always get people talking
- Straight talk: talk like you talk, talk like you mean it, talk in these ten new ways
- Shift to a conversational marketing mind-set
- Building a "talk" culture
- Be more interesting- conversations, passion, and an honest point of view
- Appendix: Checklists, templates, additional resources.