Entrepreneurship
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| Main Author: | |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Westport, Conn. :
Greenwood Press,
2007.
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| Series: | Greenwood guides to business and economics,
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| Subjects: | |
| Online Access: | NetLibrary |
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Table of Contents:
- What is entrepreneurship and is it right for you?
- Entrepreneurs and their world
- Idea generation and creating the concept statement
- Entrepreneurial strategies : defy competition and enter the market
- Creating new products and services
- Building a strategy : understand the industry and competition
- The market and customer groups
- Developing internal processes--operations, pricing, and finance
- Management and human capital
- Growth and entrepreneurial family firms
- Appendix : putting a plan together and avoiding pitfalls.