Business web strategy design, alignment and application /
"This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher.
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| Other Authors: | , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey :
Information Science Reference,
c2009.
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| Subjects: | |
| Online Access: | NetLibrary MyiLibrary |
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| Summary: | "This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher. |
|---|---|
| Item Description: | "Premier reference source"--Cover. Description based on print version record. |
| Physical Description: | 1 online resource (xxv, 382 p.) : ill. |
| Bibliography: | Includes bibliographical references (p. 340-370) and index. |
| ISBN: | 9781605660257 (electronic bk.) 1605660256 (electronic bk.) |