Business web strategy design, alignment and application /

"This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher.

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Bibliographic Details
Other Authors: Al-Hakim, Latif, 1946-, Memmola, Massimo
Format: Electronic eBook
Language:English
Published: Hershey : Information Science Reference, c2009.
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Online Access:NetLibrary
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245 0 0 |a Business web strategy  |h [electronic resource] :  |b design, alignment and application /  |c [edited by] Latif Al-Hakim, Massimo Memmola. 
260 |a Hershey :  |b Information Science Reference,  |c c2009. 
300 |a 1 online resource (xxv, 382 p.) :  |b ill. 
500 |a "Premier reference source"--Cover. 
500 |a Description based on print version record. 
504 |a Includes bibliographical references (p. 340-370) and index. 
520 |a "This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher. 
650 0 |a Information technology  |x Management. 
650 0 |a Electronic commerce. 
650 0 |a Internet. 
655 7 |a Electronic books.  |2 local 
700 1 |a Al-Hakim, Latif,  |d 1946- 
700 1 |a Memmola, Massimo. 
776 0 8 |i Print version:  |t Business web strategy.  |d Hershey : Information Science Reference, c2009  |z 9781605660240  |z 1605660248  |z 9781605660257  |z 1605660256  |w (DLC) 2008024387  |w (OCoLC)231834223 
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