Always on advertising, marketing and media in an era of consumer control /

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Bibliographic Details
Main Author: Vollmer, Christopher
Other Authors: Precourt, Geoffrey
Format: Electronic eBook
Language:English
Published: New York : McGraw-Hill, c2008.
Series:McGraw Hill professional
Subjects:
Online Access:NetLibrary
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Description
Item Description:Title from PDF title page (viewed July 15, 2008).
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9780071508292 (electronic bk.)
0071508295 (electronic bk.)