Always on advertising, marketing and media in an era of consumer control /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c2008.
|
| Series: | McGraw Hill professional
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| Subjects: | |
| Online Access: | NetLibrary MyiLibrary |
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| 008 | 110210s2008 nyu ob 001 0 eng d | ||
| 020 | |a 9780071508292 (electronic bk.) | ||
| 020 | |a 0071508295 (electronic bk.) | ||
| 035 | |a (OCoLC)233976228 | ||
| 035 | |a (OCoLC)ocn233976228 | ||
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| 050 | 4 | |a HF5415.1265 |b .V65 2008eb | |
| 082 | 0 | 4 | |a 658.800285 |2 22 |
| 100 | 1 | |a Vollmer, Christopher. | |
| 245 | 1 | 0 | |a Always on |h [electronic resource] : |b advertising, marketing and media in an era of consumer control / |c Christopher Vollmer with Geoffrey Precourt. |
| 260 | |a New York : |b McGraw-Hill, |c c2008. | ||
| 300 | |a 1 online resource. | ||
| 440 | 0 | |a McGraw Hill professional | |
| 500 | |a Title from PDF title page (viewed July 15, 2008). | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Precourt, Geoffrey. | |
| 856 | 4 | 0 | |3 NetLibrary |u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=228444 |
| 856 | 4 | 0 | |3 MyiLibrary |u http://www.myilibrary.com?id=133286 |
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