Advertising
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
c2009.
|
| Series: | Routledge introductions to media and communications.
|
| Subjects: | |
| Online Access: | NetLibrary MyiLibrary |
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| 020 | |a 9780203493199 (electronic bk.) | ||
| 020 | |a 0203493192 (electronic bk.) | ||
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| 082 | 0 | 4 | |a 659.1 |2 22 |
| 100 | 1 | |a MacRury, Iain. | |
| 245 | 1 | 0 | |a Advertising |h [electronic resource] / |c Iain MacRury. |
| 260 | |a London ; |a New York : |b Routledge, |c c2009. | ||
| 300 | |a 1 online resource (xvii, 318 p.) : |b ill. | ||
| 490 | 1 | |a Routledge introductions to media and communications | |
| 500 | |a Description based on print version record. | ||
| 504 | |a Includes bibliographical references (p. 289-314) and index. | ||
| 505 | 0 | |a Advertising and common sense -- Advertising agencies : mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology. | |
| 650 | 0 | |a Advertising. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 776 | 0 | 8 | |i Print version: |a MacRury, Iain. |t Advertising. |d London ; New York : Routledge, c2009 |z 9780415251259 |z 0415251257 |z 9780415251266 |z 0415251265 |z 9780203493199 |z 0203493192 |w (DLC) 2008031536 |w (OCoLC)234260177 |
| 830 | 0 | |a Routledge introductions to media and communications. | |
| 856 | 4 | 0 | |3 NetLibrary |u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=260520 |
| 856 | 4 | 0 | |3 MyiLibrary |u http://www.myilibrary.com?id=193191 |
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