Advertising
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
c2009.
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| Series: | Routledge introductions to media and communications.
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| Subjects: | |
| Online Access: | NetLibrary MyiLibrary |
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Table of Contents:
- Advertising and common sense
- Advertising agencies : mediation and the creative process
- Marketing, media and communication
- Analysing and historicising advertising
- Advertising and culture
- Signs and textualities
- New forms and intimacies
- Audiences and psychology.