As heard on TV popular music in advertising /
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Farnham, England ; Burlington, VT :
Ashgate,
c2009.
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| Series: | Ashgate popular and folk music series.
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| Subjects: | |
| Online Access: | NetLibrary MyiLibrary ebrary ebrary Click here to view book MyiLibrary ebrary |
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Table of Contents:
- As heard on TV : the marriage of popular music and advertising
- Selling revolution : the role of authorship in music licensing
- Commercial art : advertising as an artistic vehicle for music placement
- "The new radio" : music licensing as a response to industry woe
- In perfect harmony : popular music and cola advertising
- Taming rebellion : advertising's control over meaning
- Negotiating the future of popular music in advertising.