Applied public relations cases in stakeholder management /
Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations. and settings, authors Kathy Brittain McKee...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Routledge/Taylor & Francis,
2009.
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| Edition: | 2nd ed. |
| Series: | Routledge communication series.
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| Subjects: | |
| Online Access: | Click here to view book ebrary NetLibrary MyiLibrary |
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| Summary: | Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations. and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices. |
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| Item Description: | Title from PDF title page (ebrary, viewed Sept. 23, 2009). |
| Physical Description: | 1 online resource (xiii, 288 p.) : ill., ports. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780203871546 (electronic bk.) 0203871545 (electronic bk.) |