Applied public relations cases in stakeholder management /
Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations. and settings, authors Kathy Brittain McKee...
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| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Routledge/Taylor & Francis,
2009.
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| Edition: | 2nd ed. |
| Series: | Routledge communication series.
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| Subjects: | |
| Online Access: | Click here to view book ebrary NetLibrary MyiLibrary |
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| Call Number : | HD59 .L36 2009eb |
MARC
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| 019 | |a 457194061 | ||
| 020 | |a 9780203871546 (electronic bk.) | ||
| 020 | |a 0203871545 (electronic bk.) | ||
| 035 | |a (OCoLC)437138876 | ||
| 035 | |a (OCoLC)ocn437138876 | ||
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| 049 | |a MHEA | ||
| 050 | 4 | |a HD59 |b .L36 2009eb | |
| 082 | 0 | 4 | |a 659.2 |
| 100 | 1 | |a McKee, Kathy Brittain. | |
| 245 | 1 | 0 | |a Applied public relations |h [electronic resource]: |b cases in stakeholder management / |c Kathy Brittain McKee, Larry F. Lamb. |
| 250 | |a 2nd ed. | ||
| 260 | |a New York : |b Routledge/Taylor & Francis, |c 2009. | ||
| 300 | |a 1 online resource (xiii, 288 p.) : |b ill., ports. | ||
| 490 | 1 | |a Routledge Communication Series | |
| 500 | |a Title from PDF title page (ebrary, viewed Sept. 23, 2009). | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Book Cover; Title; Copyright; Contents; Figures; Preface; PROFESSIONAL INSIGHT: THE MANAGEMENT CHAMPION OF SOCIAL RESPONSIBILITY; 1 Public Relations: Maintaining Mutually Beneficial Systems of Stakeholder Relationships; 2 Stakeholders: Employees; 3 Stakeholders: Community; 4 Stakeholders: Consumers; 5 Stakeholders: Media; 6 Stakeholders: Investors; 7 Stakeholders: Members and Volunteers; 8 Stakeholders: Governments and Regulators; 9 Stakeholders: Activists; 10 Stakeholders: Global Citizens; PROFESSIONAL INSIGHT: GLOBAL CONNECTIONS, DISTINCTIVE DIFFERENCES; Index; | |
| 520 | |a Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations. and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices. | ||
| 650 | 0 | |a Public relations |v Case studies. | |
| 655 | 7 | |a Electronic books. |2 lcsh | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Lamb, Larry F. | |
| 710 | 2 | |a Ebooks Corporation. | |
| 776 | 0 | 8 | |i Print version: |a McKee, Kathy Brittain. |t Applied public relations : cases in stakeholder managment. |d New York : Routledge, 2009. |z 9780415999151 |z 9780415999168 |w (DLC) 2008054734 |w (OCoLC)297222668 |
| 830 | 0 | |a Routledge communication series. | |
| 856 | 4 | 0 | |z Click here to view book |u http://www.UCM.eblib.com/EBLWeb/patron?target=patron&extendedid=P_439159_0& |
| 856 | 4 | 0 | |3 ebrary |u http://site.ebrary.com/id/10315207 |
| 856 | 4 | 0 | |3 NetLibrary |u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=279394 |
| 856 | 4 | 0 | |3 MyiLibrary |u http://www.myilibrary.com?id=217049 |
| 994 | |a 92 |b MYMHE | ||
| 999 | |a vtls000043052 |c 42320 |d 42320 | ||