Applied public relations cases in stakeholder management /

Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations. and settings, authors Kathy Brittain McKee...

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Bibliographic Details

Main Author:	McKee, Kathy Brittain
Corporate Author:	Ebooks Corporation
Other Authors:	Lamb, Larry F.
Format:	Electronic eBook
Language:	English
Published:	New York : Routledge/Taylor & Francis, 2009.
Edition:	2nd ed.
Series:	Routledge communication series.
Subjects:	Public relations > Case studies. Electronic books.
Online Access:	Click here to view book ebrary NetLibrary MyiLibrary
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