Interpretation in social life, social science, and marketing
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Routledge,
c2009.
|
| Series: | Routledge interpretive marketing research series ;
. 9. |
| Subjects: | |
| Online Access: | NetLibrary MyiLibrary |
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| 020 | |a 9780203871010 (electronic bk.) | ||
| 020 | |a 0203871014 (electronic bk.) | ||
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| 082 | 0 | 4 | |a 153.3/2 |2 22 |
| 100 | 1 | |a O'Shaughnessy, John, |d 1927- | |
| 245 | 1 | 0 | |a Interpretation in social life, social science, and marketing |h [electronic resource] / |c John O'Shaugnessy. |
| 260 | |a New York : |b Routledge, |c c2009. | ||
| 300 | |a 1 online resource (viii, 227 p.) | ||
| 490 | 1 | |a Routledge interpretive marketing research ; |v 9 | |
| 504 | |a Includes bibliographical references (p. [197]-213) and index. | ||
| 505 | 0 | |a Interpretation and methodology -- Interpretation and perspectivism -- The interpretive stance in the study of human behavior -- Interpretation and concepts -- Interpretation of effects (causes) -- Interpretation of a problematic situation (abduction) -- Interpretation of words, symbols and behavior (text hermeneutics) -- Artifact interpretation. | |
| 650 | 0 | |a Imagery (Psychology) | |
| 650 | 0 | |a Visualization. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Social sciences. | |
| 776 | 0 | 8 | |i Print version: |a O'Shaughnessy, John, 1927- |t Interpretation in social life, social science, and marketing. |d New York : Routledge, c2009 |z 9780415777582 |z 0415777585 |w (DLC) 2008047606 |w (OCoLC)276138715 |
| 830 | 0 | |a Routledge interpretive marketing research series ; |v . 9. | |
| 856 | 4 | 0 | |3 NetLibrary |u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=275471 |
| 856 | 4 | 0 | |3 MyiLibrary |u http://www.myilibrary.com?id=207473 |
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