Interpretation in social life, social science, and marketing
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Routledge,
c2009.
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| Series: | Routledge interpretive marketing research series ;
. 9. |
| Subjects: | |
| Online Access: | NetLibrary MyiLibrary |
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Table of Contents:
- Interpretation and methodology
- Interpretation and perspectivism
- The interpretive stance in the study of human behavior
- Interpretation and concepts
- Interpretation of effects (causes)
- Interpretation of a problematic situation (abduction)
- Interpretation of words, symbols and behavior (text hermeneutics)
- Artifact interpretation.