APA (7th ed.) Citation

Callen, B. (2010). Manager's guide to marketing, advertising, and publicity. McGraw Hill.

Chicago Style (17th ed.) Citation

Callen, Barry. Manager's Guide to Marketing, Advertising, and Publicity. New York: McGraw Hill, 2010.

MLA (9th ed.) Citation

Callen, Barry. Manager's Guide to Marketing, Advertising, and Publicity. McGraw Hill, 2010.

Warning: These citations may not always be 100% accurate.