Manager's guide to marketing, advertising, and publicity
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
McGraw Hill,
c2010.
|
| Series: | Briefcase book.
|
| Subjects: | |
| Online Access: | NetLibrary Click for information on Adobe Digital Editions version Click for information on Adobe Digital Editions version Click for information on Mobipocket Reader version Image MyiLibrary |
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| 100 | 1 | |a Callen, Barry. | |
| 245 | 1 | 0 | |a Manager's guide to marketing, advertising, and publicity |h [electronic resource] / |c Barry Callen. |
| 260 | |a New York : |b McGraw Hill, |c c2010. | ||
| 300 | |a 1 online resource (xviii, 250 p.) : |b ill. | ||
| 490 | 1 | |a Briefcase books | |
| 500 | |a Includes index. | ||
| 500 | |a Description based on print version record. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Publicity. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 776 | 0 | 8 | |i Print version: |a Callen, Barry. |t Manager's guide to marketing, advertising, and publicity. |d New York : McGraw Hill, c2010 |z 9780071627962 |z 0071627960 |w (OCoLC)277205846 |
| 830 | 0 | |a Briefcase book. | |
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