Advertising and promotion in "new" Asia
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| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Bradford, England] :
Emerald,
[2009]
|
| Series: | Asia Pacific journal of marketing and logistics ;
vol. 21, no. 2. |
| Subjects: | |
| Online Access: | NetLibrary Click here to view book ebrary |
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| Call Number : | HF5415.33.A78 A38 2009eb |
MARC
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| 008 | 110210s2009 enk ob 000 0 eng d | ||
| 019 | |a 646824513 | ||
| 020 | |a 9781848556775 (electronic bk.) | ||
| 020 | |a 1848556772 (electronic bk.) | ||
| 020 | |z 9781848556768 | ||
| 035 | |a (OCoLC)436110957 | ||
| 035 | |a (OCoLC)ocn436110957 | ||
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| 040 | |a N$T |b eng |c N$T |d OCLCQ |d EBLCP |d E7B | ||
| 043 | |a a------ | ||
| 049 | |a MHEA | ||
| 050 | 4 | |a HF5415.33.A78 |b A38 2009eb | |
| 082 | 0 | 4 | |a 658.8/342095 |2 22 |
| 245 | 0 | 0 | |a Advertising and promotion in "new" Asia |h [electronic resource] / |c guest editors, Kim-Shyan Fam and Lisa McNeill. |
| 260 | |a [Bradford, England] : |b Emerald, |c [2009] | ||
| 300 | |a 1 online resource. | ||
| 490 | 1 | |a Asia Pacific journal of marketing and logistics, |x 1355-5855 ; |v vol. 21, no. 2 | |
| 500 | |a Title from PDF title page (viewed Sept. 9, 2009). | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a When hot and noisy is good : Chinese values of renao and consumption metaphors / Clyde A. Warden and Judy F. Chen -- The relationship between attitude and behavior : an empirical study in China / Jianyao Li ... [et al.] -- Commercializing artistic authenticity via collaborative design / Yuli Bai ... [et al.] -- Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea / Siva Muthaly and Hong-Youl Ha -- Developers and terminators in hypermarket' relationships with Chinese customers / James O. Stanworth -- The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults / Fon Sim Ong ... [et al.]. | |
| 650 | 0 | |a Consumer behavior |z Asia. | |
| 650 | 0 | |a Advertising |z Asia. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Fam, Kim, |d 1960- | |
| 700 | 1 | |a McNeill, Lisa. | |
| 830 | 0 | |a Asia Pacific journal of marketing and logistics ; |v vol. 21, no. 2. | |
| 856 | 4 | 0 | |3 NetLibrary |u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=287204 |
| 856 | 4 | 0 | |z Click here to view book |u http://public.eblib.com/EBLPublic/PublicView.do?ptiID=456412 |
| 856 | 4 | 0 | |3 ebrary |u http://site.ebrary.com/id/10326912 |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL456412 | ||
| 938 | |a ebrary |b EBRY |n ebr10326912 | ||
| 994 | |a 92 |b MYMHE | ||
| 999 | |a vtls000043481 |c 42724 |d 42724 | ||