All customers are irrational understanding what they think, what they feel, and what keeps them coming back /

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Bibliographic Details
Main Author: Cusick, William J.
Format: Electronic eBook
Language:English
Published: New York : American Management Association, c2009.
Subjects:
Online Access:NetLibrary
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Description
Item Description:Description based on print version record.
Physical Description:1 online resource (x, 229 p.)
Bibliography:Includes bibliographical references and index.
ISBN:9780814414224 (electronic bk.)
0814414222 (electronic bk.)