All customers are irrational understanding what they think, what they feel, and what keeps them coming back /
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
American Management Association,
c2009.
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| Subjects: | |
| Online Access: | NetLibrary Click here to view book |
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| 020 | |a 0814414222 (electronic bk.) | ||
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| 100 | 1 | |a Cusick, William J. | |
| 245 | 1 | 0 | |a All customers are irrational |h [electronic resource] : |b understanding what they think, what they feel, and what keeps them coming back / |c William J. Cusick. |
| 260 | |a New York : |b American Management Association, |c c2009. | ||
| 300 | |a 1 online resource (x, 229 p.) | ||
| 500 | |a Description based on print version record. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The bottom line : why customer experience really matters -- Your irrational customers : a look at how our brains work (and don't work) -- Brand promises : who or what are you, metaphorically speaking? -- Customer research : just what are your customers thinking? -- Prime time : how framing and context shape a customer's experience -- Irrational ain't stupid : the emotional component of high-end purchases -- A web of issues : online users know what they like, but they can't tell you -- Phoning it in : transform your phone interactions into powerful moments of truth -- Form or function : the power of emotional design -- Irrational employees : hire for emotion, train for skills -- Process this : tying it all together -- Getting started : three action steps you need to take first. | |
| 650 | 0 | |a Consumers. | |
| 650 | 0 | |a Consumers |x Attitudes. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 776 | 0 | 8 | |i Print version: |a Cusick, William J. |t All customers are irrational. |d New York : American Management Association, c2009 |z 9780814414217 |z 0814414214 |w (DLC) 2009007651 |w (OCoLC)290436848 |
| 856 | 4 | 0 | |3 NetLibrary |u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=284210 |
| 856 | 4 | 0 | |z Click here to view book |u http://public.eblib.com/EBLPublic/PublicView.do?ptiID=452604 |
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