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All customers are irrational understanding what they think, what they feel, and what keeps them coming back /

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Bibliographic Details
Main Author:	Cusick, William J.
Format:	Electronic eBook
Language:	English
Published:	New York : American Management Association, c2009.
Subjects:	Consumers. Consumers > Attitudes. Electronic books.
Online Access:	NetLibrary Click here to view book
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