Buying styles simple lessons in selling the way your customer buys /

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Bibliographic Details
Main Author: Wilkinson, Michael, 1957-
Format: Electronic eBook
Language:English
Published: New York : AMA/American Management Association, c2009.
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Online Access:NetLibrary
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Table of Contents:
  • Looking for solutions
  • Identifying the behaviors we hate from customers
  • Recognizing the four basic buying styles
  • Selling to your boss
  • Identifying the buying styles of others
  • Comparing selling styles and buying styles
  • Tailoring your sales approach to your customer's buying style
  • Recognizing style clashes
  • Planning your next steps
  • One year later.