Marketing to moviegoers a handbook of strategies and tactics /
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Carbondale :
Southern Illinois University Press,
c2009.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | NetLibrary |
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| Item Description: | Includes index. Description based on print version record. |
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| Physical Description: | 1 online resource (xii, 318 p.) : ill. |
| ISBN: | 9781441619570 (electronic bk.) 1441619577 (electronic bk.) |