Marketing to moviegoers a handbook of strategies and tactics /
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Carbondale :
Southern Illinois University Press,
c2009.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | NetLibrary |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | 42843 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241219003937.0 | ||
| 006 | m d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 110210s2009 ilua o s001 0 eng d | ||
| 020 | |a 9781441619570 (electronic bk.) | ||
| 020 | |a 1441619577 (electronic bk.) | ||
| 035 | |a (OCoLC)435824455 | ||
| 035 | |a (OCoLC)ocn435824455 | ||
| 039 | 9 | |y 201102101526 |z wafi | |
| 040 | |a N$T |b eng |c N$T |d OCLCQ |d YDXCP | ||
| 049 | |a MHEA | ||
| 050 | 4 | |a PN1995.9.M29 |b M37 2009eb | |
| 082 | 0 | 4 | |a 791.43/068/8 |2 22 |
| 100 | 1 | |a Marich, Robert. | |
| 245 | 1 | 0 | |a Marketing to moviegoers |h [electronic resource] : |b a handbook of strategies and tactics / |c Robert Marich. |
| 250 | |a 2nd ed. | ||
| 260 | |a Carbondale : |b Southern Illinois University Press, |c c2009. | ||
| 300 | |a 1 online resource (xii, 318 p.) : |b ill. | ||
| 500 | |a Includes index. | ||
| 500 | |a Description based on print version record. | ||
| 505 | 0 | |a Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds. | |
| 650 | 0 | |a Motion pictures |x Marketing. | |
| 650 | 0 | |a Motion pictures |x Distribution. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 776 | 0 | 8 | |i Print version: |a Marich, Robert. |t Marketing to moviegoers. |b 2nd ed. |d Carbondale : Southern Illinois University Press, c2009 |z 9780809328840 |z 0809328844 |w (DLC) 2008016284 |w (OCoLC)222251055 |
| 856 | 4 | 0 | |3 NetLibrary |u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=285263 |
| 938 | |a YBP Library Services |b YANK |n 3093959 | ||
| 994 | |a 92 |b MYMHE | ||
| 999 | |a vtls000043403 |c 42843 |d 42843 | ||