Stakeholder relationship management a maturity model for organisational implementation /

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Bibliographic Details
Main Author: Bourne, Lynda
Format: Electronic eBook
Language:English
Published: Farnham, England : Burlington, VT : Gower ; Ashgate, c2009.
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Online Access:NetLibrary
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Table of Contents:
  • Why stakeholders matter
  • Who can be stakeholders?
  • The right stakeholders
  • Mapping stakeholders
  • Measuring stakeholder attitude
  • Monitoring the engagement
  • Effective implementation
  • Defining organisational readiness
  • Implementation guidelines.