Reinventing interactive and direct marketing leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /
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|---|---|
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c2010.
|
| Subjects: | |
| Online Access: | NetLibrary Click for information on Adobe Digital Editions version Click for information on Adobe Digital Editions version Click for information on Mobipocket Reader version Image MyiLibrary |
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| 020 | |a 0071703381 (electronic bk.) | ||
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| 245 | 0 | 0 | |a Reinventing interactive and direct marketing |h [electronic resource] : |b leading experts show how to maximize digital ROI with iDirect and iBranding imperatives / |c [edited and] with an introduction by Stan Rapp. |
| 260 | |a New York : |b McGraw-Hill, |c c2010. | ||
| 300 | |a 1 online resource (xiii, 238 p.) : |b ill. | ||
| 500 | |a Published in association with the Direct Marketing Association. | ||
| 500 | |a Description based on print version record. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Interactive marketing. | |
| 650 | 0 | |a Direct Marketing. | |
| 650 | 0 | |a Branding (marketing) | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Rapp, Stan. | |
| 710 | 2 | |a Direct Marketing Association (U.S.) | |
| 776 | 0 | 8 | |i Print version: |t Reinventing interactive and direct marketing. |d New York : McGraw-Hill, c2010 |z 9780071638029 |w (DLC) 2009026007 |w (OCoLC)318876315 |
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