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The dynamics of persuasion communication and attitudes in the 21st century

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Bibliographic Details
Main Author: Perloff, Richard M.
Format: Book
Language:English
Published: New York, NY Routledge 2010
Edition:4th ed.
Subjects:
Persuasion (psychology)
Mass media > Psychological aspects
Attitude change
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Description
Physical Description:xvi, 425 p. ill. 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:9780415805681 (pbk)
9780415805674 (hbk)
9780203870327 (ebk)
0415805678 (hbk)
0415805686 (pbk)
0203870328 (ebk)

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