The dynamics of persuasion communication and attitudes in the 21st century
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Routledge
2010
|
| Edition: | 4th ed. |
| Subjects: | |
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| Call Number : | BF637 .P4 .P47 2010 |
MARC
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| 040 | |a UPNM | ||
| 090 | |a BF637 .P4 |b .P47 2010 | ||
| 100 | 1 | |a Perloff, Richard M. | |
| 245 | 1 | 4 | |a The dynamics of persuasion |b communication and attitudes in the 21st century |c Richard M. Perloff |
| 250 | |a 4th ed. | ||
| 260 | |a New York, NY |b Routledge |c 2010 | ||
| 300 | |a xvi, 425 p. |b ill. |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index | ||
| 592 | |a 2142/0611 |b 19/07/2011 |c RM200.59 |h DMA | ||
| 650 | 0 | |a Persuasion (psychology) | |
| 650 | 0 | |a Mass media |x Psychological aspects | |
| 650 | 0 | |a Attitude change | |
| 999 | |a vtls000043938 |c 43146 |d 43146 | ||


