Marketing the sports organisation building networks and relationships

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Bibliographic Details
Main Author:	Ferrand, Alain
Other Authors:	McCarthy, Scott, 1958-
Format:	Book
Language:	English
Published:	London ; New York Routledge 2009.
Subjects:	Sports > Societies, etc. > Marketing. Sports administration. Relationship marketing.
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010			\|a 2008-004334
020			\|a 9780415453295 (hard copy : alk. paper)
020			\|a 0415453291 (hard copy : alk. paper)
020			\|a 0415453291 (hard copy : alk. paper)
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040			\|a UPNM
090			\|a GV716 \|b .F473 2009
100	1		\|a Ferrand, Alain
245	1	0	\|a Marketing the sports organisation \|b building networks and relationships \|c Alain Ferrand and Scott McCarthy.
260			\|a London ; \|a New York \|b Routledge \|c 2009.
300			\|a xx, 297 p. \|b ill. \|c 25 cm.
504			\|a Includes bibliographical references (p. [281]-286) and index.
592			\|a 00003270 \|b 06/05/2012 \|c RM 579.60 \|h PDW
650			\|a Sports \|x Societies, etc. \|x Marketing.
650			\|a Sports administration.
650			\|a Relationship marketing.
700	1		\|a McCarthy, Scott, \|d 1958-
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