APA (7th ed.) Citation

Perreault, W. D., & McCarthy, E. J. (2000). Essentials of marketing: A global managerial approach (8th ed.). Irwin McGraw-Hill.

Chicago Style (17th ed.) Citation

Perreault, William D., and E. Jerome McCarthy. Essentials of Marketing: A Global Managerial Approach. 8th ed. New York: Irwin McGraw-Hill, 2000.

MLA (9th ed.) Citation

Perreault, William D., and E. Jerome McCarthy. Essentials of Marketing: A Global Managerial Approach. 8th ed. Irwin McGraw-Hill, 2000.

Warning: These citations may not always be 100% accurate.