Essentials of marketing a global managerial approach
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Irwin McGraw-Hill
2000
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| Edition: | 8th ed. |
| Series: | The Irwin/McGraw-Hill series in marketing
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| Subjects: | |
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| Item Description: | Includes index Includes CD Rom ISBN no. 0072297085 |
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| Physical Description: | xxvii, v.p. ill. 28cm |
| ISBN: | 0072894822 |