Essentials of marketing a global managerial approach
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Irwin McGraw-Hill
2000
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| Edition: | 8th ed. |
| Series: | The Irwin/McGraw-Hill series in marketing
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| Subjects: | |
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| 090 | 0 | 0 | |a HF 5415. |b M378 2000 |
| 100 | 1 | |a Perreault, William D. | |
| 245 | 1 | 0 | |a Essentials of marketing |b a global managerial approach |c William D. Perreault, Jr., E. Jerome McCarthy |
| 250 | |a 8th ed. | ||
| 260 | |a New York |b Irwin McGraw-Hill |c 2000 | ||
| 300 | |a xxvii, v.p. |b ill. |c 28cm | ||
| 440 | 0 | 4 | |a The Irwin/McGraw-Hill series in marketing |
| 500 | |a Includes index | ||
| 500 | |a Includes CD Rom ISBN no. 0072297085 | ||
| 650 | 0 | |a Marketing | |
| 700 | 1 | |a McCarthy, E. Jerome | |
| 999 | |a vtls000004653 |c 4407 |d 4407 | ||